By 2040, one of four Americans will be Hispanic.

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  • Burgos, D. & Mobolade, O. (2011). Marketing to the new majority. New York, NY: Palgrave / Macmillan.
    • Carlisle, R.P. (Ed.). (2011). The Hispanic Americans. New York, NY: Facts On File, Inc.
    • Cartagena, M.J. (2005). Latino Boom: Everything you need to know to grow your business in the U.S. Hispanic market. New York, NY: Ballantine Books.
    • del Valle, E. (Ed.). (2005). Hispanic marketing & public relations: Understanding and targeting America's largest minority. Boca Raton, FL: Poyeen Publishing.
    • Faura, J. (2004). The whole enchilada: Hispanic marketing 101. Ithaca, NY: Paramount Market Publishing, Inc.
    • Faura, J. (2006). Hispanic marketing grows up: Exploring perceptions and facing realities. Ithaca, NY: Paramount Market Publishing, Inc.
    • Korzenny, F. & Korzenny, B.A. (2012). Hispanic marketing: Connecting with the new Latino consumer. (2nd ed.). New York, NY: Routledge.
    • Sondersup, L. (2011). Hispanic marketing in the heartland: A hands-on guide (Kindle Edition). Aurora, CO: Fixer Publications.

    • Soto, T.J. (2006). Marketing to Hispanics: A strategic approach to assessing and planning your initiative. Chicago, IL: Kaplan Publishing.
    • Valdes, M.I. (Ed.). (2012). Win the Hispanic market: Strategies for business growth. Ithaca, NY: Paramount Market Publishing, Inc.
    "Latinos are [multicultural] as they are selectively situational in terms of which cultural characteristics (Latino and/or non-Latino) they embrace and express."

    Subervi & Rios,

    © 2013 Dr. Anthony (Dr. T) Rodriguez