By 2040, one of four Americans will be Hispanic.

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"When cultures come into contact, they may converge on some aspects, but their idiosyncrasies will likely amplify."


About Us

  • The Director of the Hispanic Marketing Library is Dr. Anthony (Dr. T) Rodriguez. After escaping from Cuba as a teenager in the early 60s, Dr. Rodriguez studied in the United States, worked in Corporate America, and became a successful entrepreneur. Most recently, Dr. Rodriguez taught business courses at the University of Phoenix in Jersey City and at LIM College in Manhattan. Nowadays, Dr. Rodriguez is engaged in research and writing about Latino culture and Hispanic marketing.

  • Terry Wagner, Assistant Director, has been an industry practitioner for over 30 years.

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© 2013 Dr. Anthony (Dr. T) Rodriguez