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Bienvenidos to the
www.HispanicMarketingLibrary.org
website!
Dear Marketing Professional,
The Hispanic American market is a huge market. According to the U.S. Census Bureau (2012a), currently, Hispanic Americans make up 16.7% of the population and, by 2040, one of four Americans will be Hispanic (2012b). Furthermore, according to the Selig Center of the University of Georgia (Humphreys, 2012), by 2017, the buying power of the Latinos in the U.S. will rise to $1.7 trillion.
Chiqui Cartagena, the renowned Hispanic marketing expert, once stated "Understanding a community is a key factor in tapping into it successfully" (2005, p. xv). But, as a marketing professional, you know that the information that you need to capitalize on the rapidly growing Hispanic American market, although voluminous, is NOT readily available. Therein lies la raison d'être (the reason for being) of the Hispanic Marketing Library, which offers readily available (1) digital publications and (2) other resources for marketing to the Latinos in the U.S.
"HML is a one-stop source of information for marketing to Hispanics,"
says Steve Glasberg,
a New Jersey-based corporate executive.
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Publications
The HML publications are research-based, are carefully crafted, and are delivered as downloadable .pdf files. The HML publications include (1) a FREE newsletter and (2) NOMINALLY-PRICED white papers.
- HML Surfing the Net - A well-referenced DIGEST of posts important to marketing professionals targeting Hispanic Americans. The FREE newsletter is published about 24 times a year.
"Time is money and the HML newsletter is a time-saver,"
says Terry Coyne-Agnese,
a Maine-based marketing consultant.
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To view samples of
the FREE newsletter,
please
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To subscribe to
the FREE newsletter,
please
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- HML White Papers - Significant INSIGHTS about the consumer behavior of Hispanic Americans. The papers are sold for ONLY $12 each. Survey-based papers are sold for ONLY $24 each. New papers are published about six times a year.
"The HML papers are windows into the lives of the Latinos in the U.S.,"
says Dr. Thomas Schmidt,
a New York-based academician.
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HML White Papers
are coming soon! |
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Resources
The HML blog features enlightening CHATS with Latinos living in the United States about a myriad of culture-related and marketing-related topics. The blog is published on Blogger and on Facebook. New topics are introduced about 24 times a year.
"The HML blog is a direct link to Hispanic consumers,"
says Philippe Touret,
a Florida-based business owner.
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To view the blog, please click one of the icons
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For your convenience, links to (1) a bibliography of Hispanic marketing books sold by Amazon and (2) Hispanic sites are displayed on the "Left Sidebar."
Carpe diem! (Seize the day!) Subscribe to the FREE newsletter today!
Dr. Anthony (Dr. T) Rodriguez
Director
Hispanic Marketing Library
References:
Cartagena, M.J. (2005). Latino Boom! New York, NY: Ballantine Books/Random House, Inc.
Humphreys, J.M. (2012). The multicultural economy 2012. Athens, GA: The Selig Center of the University of Georgia. URL:
http://www.terry.uga.edu/selig/
U.S. Census Bureau. (2012a). Hispanic heritage month 2012. Washington, DC: Author. URL: http://www.census.gov
U.S. Census Bureau. (2012b). Projections of the population by sex, race, and Hispanic origin: 2015 to 2080. Washington, DC: Author. URL: http://www.census.gov
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| Quotation |
"Hispanics ... exhibit significant culture sustainability and are not disappearing into the American melting pot."
Nielsen,
2012 |
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